LOS ANGELES COUNTY, Calif. — A pop legend is back one more time! A Britney Spears pop-up experience is coming to Los Angeles on Friday, Jan. 31 for what is being called her most immersive fan experience yet.
"The Zone" is a 30,000 square foot pop-up dedicated to all things Britney, with the pop-star herself having a hand helping bring it to life.
"Britney Spears 'The Zone' is the most innovative, immersive fan experience that's come to life thus far. We expect fans to have a life changing experience as they walk thru the space. They truly get to immerse in the music videos that Britney has produced over the years," said Shannon Ramirez, chief creative officer of "The Zone. "It is fully supported by Britney, she's very excited about it. As I mentioned, she donated some of her outfits, she donated two items from her 'Circus' tour. She's thrilled that she has fans that love her enough that want to build such an amazing place."
The Exhibit spans across 10 rooms based on Britney Spears' most memorable music videos, including a school set based off her debut hit single, "…Baby One More Time" and a journey to Mars based on "Oops…I Did it Again."
Ramirez says Spears commands a loyal fan base because of her authenticity.
"She really does have this amazing appeal, right, and I believe it's because she's so authentic. She's super real, she's very genuine, she's just a sweet person and you just love her. You see her and you love her, and you want to be her friend and you want to support her journey along the way."
"The Zone" will be open from 10:00 a.m. PST to 10:00 p.m. PST Wednesdays through Mondays. Ticket reservations are available for purchase at www.britneythezone.com.