CARLSBAD, Calif. — Encinitas is a playground for active living. Locals enjoy the town’s natural beauty and beach culture and they fully embrace an active lifestyle, from surfing and biking to running and yoga. Encinitas is also the birthplace of one of the fastest-growing athleisure brands in the country – Vuori. It is premium performance apparel that transitions seamlessly from workouts to daily life. Vuori has created a huge following among fitness enthusiasts, people who love being outdoors and anyone who is committed to wellness, health and happiness.
The buzzworthy brand, known for its buttery-soft fabrics, is not only inspired by the California coastal lifestyle, but Vuori also has strong San Diego roots. Vuori’s founder, Joe Kudla, is a local success story.
The Southern California inspired brand has expanded globally with one of its newest stores opening at the Forum Carlsbad. Our Laura Cavanaugh takes you to Carlsbad to explore the new store and the new must-have gear. She also catches up with Vuori Vice President of Retail, Catherine Pike, who shares why Vuori is more than a brand. It’s a way of life.
“Vuori is unique because it’s built to move in, but also styled for life,” said Pike. “This means when you’re wearing your Vuori clothes, you can really do anything. You can start with your toughest workout. You can go run errands and then you can end your day with a big adventure. And your clothes are going to keep up with you the whole time.”
Learn more at www.vuori.com
Sponsored by: Vuori