SAN DIEGO — Attempts to get your vote are ramping up, ahead of the 2024 presidential election and now we have a better idea of what Hispanic voters are looking for.
The Latino population makes up the second largest group of voters and the latest Unidos US survey shows the top five priorities for Hispanic voters are inflation, wages, housing, healthcare costs.
Tied at number five is immigration and gun violence.
"Hispanic voters are going to be decisive this November," said Clarissa Martínez De Castro said, Vice President of Unidos US.
Their pre-election poll was taken just days ago and surveyed 3,000 Latinos, from eight states, including California.
"Top of mind are pocketbook issues," Janet Murguía said, who is the organization's President and CEO.
According to Unidos US, the nation's largest Latino Civil Rights and Advocacy Organization, more than a quarter of Hispanic voters do not see either candidate as their champion.
However, this survey finds the Harris-Walz ticket more trustworthy than Trump and Vance.
"Republican priorities and policies and wildly out of step, with the policies and concerns of the vast majority of the Latino community," Murguía added.
For Hispanics, the rising cost of living remains the top priority.
"Food and basic necessities came in #1. People are struggling. Buying a home was number two, gas prices came in third," said Gary Segura, head of BSP Research.
Jobs and the economy were up next, followed by affordable housing.
"62% lack availability and 58% say it's too expensive may have to move," Segura said.
Healthcare came in fourth place, when it comes to what Hispanic voters think our elected officials should focus on. Tying for 5th place, gun violence and crime - and immigration and border security.
"On immigration, a path to citizenship remains a top priority and protecting dreamers," Segura added.
"They don't want cruelty, but they do want order," Martínez De Castro said.
Hispanic voters were also asked about reproductive rights. "On abortion, by a 50-point margin, Latinos oppose making abortion illegal," Segura said.
Undios US has been working for two decades, to empower the Latino vote and get more than a million people registered, yet 55% say they have not been contacted by either party, this election cycle.
"Once registered, 81% of Latinos vote in Presidential elections," Martínez De Castro added.
Absentee ballots will start going out, at the beginning of October. Election day is November 5.
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